Agents and leaders have long been skeptical of Compass' bid to disrupt local MLSs. But the latest proposal might have legs, according to an Intel Index survey.
Amit Kulkarni breaks down the Compass–Rocket–Redfin move, why data — not just listings — may be the real battleground and how AI could accelerate every pressure point already building in the industry.
By striking a massive syndication deal with Redfin, Compass is attempting to build a parallel housing market where buyers are kept in the dark, competing brokerages are starved of inventory and the only true winner appears to be Compass's bottom line.